Jean Craig Long
Nonprofit Development Consultant
Practical application, framework, and resources to achieve goals
 

 
 

Sample Bequest Article
printable version


Step 1. Choose a title or make up your own:
Bequests: Investments in the Future
Creating Your Legacy
Setting the Example for Future Generations
A Simple Way to Give


Step 2. Insert your own names where indicated.
Step 3. Add photos – people love pictures.
Step 4. Use this article over and over and make it new every time, sometimes it’s a sidebar, sometimes use excerpts, etc. Quote different people.

(Charity Name) is well served by friends who include provisions for the charitable organization in their wills and estate plans.

“At (Charity Name), we feel that a bequest is a profound act of love and confidence in our institution,” explains (CEO or Board Chair Name, Title). “In the same spirit of compassion that is the hallmark of service at (Charity Name), we steward bequests toward the goal of excellence in (Mission description).”

By naming (Charity Name) as the beneficiary for a bequest, a donor is assured that their gift will help provide the most advanced medical services possible to thousands in this region.

A bequest is one of the simplest ways to make an investment in (Charity’s Name) future and it costs the donor nothing now. It may even offer estate tax advantages when carefully prepared by an attorney.

Anyone who lets us know that they have named (Charity Name) as beneficiary of their will or estate plan is automatically included in the (Name of Legacy Society). The Society is our way of thanking benefactors now, during their lifetimes, for their investment in the future of (Charity Name), says (Executive or Board Chair, Title).

If you would like more information about including (Charity Name) in your will or estate plan, please call (contact person and phone) or email us at (email address).

*************************************************************
Ways to Join (Name of Legacy Society)

  • Include a provision in your will or estate plan
  • Name (Charity Name) as owner or beneficiary of a life insurance policy or beneficiary of an IRA or other type of retirement plan
  • Charitable gift annuity
  • Charitable remainder or lead trust
____ I have already included (Charity Name) in my will or estate plan.

____ I would like someone to contact me about joining the (Name of Legacy Society).

copyright© Jean Craig Long


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